Verdant Word specializes in communicating scientific ideas to a popular audience. We believe information about the natural world should be accurate and accessible. We are committed to contributing our expert knowledge and skill to construct approachable, exciting and factual scientific pieces for all readers. In addition to science writing, we also help companies of all sizes share their stories through thoroughly reported articles and Web copy targeted for print or digital media. Our experience ranges from working with agricultural publications to writing human-interest profiles, as well as shelter and lifestyle articles.
// Senior Science Editor
Eleanor Spicer Rice lends her analytical background to a variety of scientific communications projects. Eleanor has her Ph.D. in entomology from North Carolina State University, where she studied the intricate and fascinating interactions between ant species. She has presented her award-winning research at conferences across the United States. Eleanor fosters her passion for sharing others’ research with general audiences in a number of publications, including Our State Magazine
and the Raleigh News and Observer
. She also delivers presentations for general audiences of all sizes on topics from sustainable pest management strategies to why honey bees dance. At Verdant Word, Eleanor combines her understanding of the scientific process and her ability to communicate with general audiences to convey research to the public. She also holds a bachelor’s degree in zoology from North Carolina State University and a Master’s degree in entomology from the University of Georgia.
Verdant Word matches its writers’ talents to clients’ unique project needs to ensure clarity, accuracy and style
// Managing Editor
After graduating with a degree in English from North Carolina State University, Robin moved to Birmingham, Ala., where she spent six years working with some of Time Inc.’s most esteemed pubs, including Southern Living
, Coastal Living
, Cottage Living
and Southern Accents
. Upon obtaining an MBA from the University of Alabama at Birmingham, Robin moved back to her home state, where she worked as an account manager for Pace Communications in Greensboro, N.C. There, she strategized with both clients and creative teams to serve up relevant content to meet organizations’ unique communications needs. Whether it’s copy editing recipes to enhance a client’s search engine optimization, or writing articles to help Tanzanian farmers add efficiencies to their operations, Robin believes there’s always an opportunity to strengthen communications through targeted and concise writing and editing.
// Writer and communications strategist
Todd Silberman writes for results that inform, provoke and motivate readers. As a newspaper reporter, Todd helped bring attention to critical issues, from child poverty in one of North Carolina’s poorest cities to school resegregation in one of its wealthiest to a dropout crisis across the state. As communications and research director for one of the state’s leading education non-profits, Todd found and told compelling stories from the perspective of educators and students, with a clear message aimed at business leaders, policy makers and donors. He helped the organization get strong, positive coverage on the front page, the editorial page and the op-ed page. He believes that good writing is plain English, plainly spoken. That’s how he approaches his work as a journalist and in communications. Todd is known for his ability to translate the complex into the comprehensible for informed and uninformed readers alike.
Chris Trlica combines his passions for science and literature to craft pieces on a variety of topics, from agroeconomy to cool applications for drones. After graduating from NC State, Chris continues his passion for science through his work in university research labs. His extensive scientific background and enthusiasm for the natural world lend a unique, expert perspective to his scientific writing. When he’s not helping develop revolutionary new materials or communicate science, Chris can be found working in his impressive garden or fostering his miniature orchid collection.
Daisy Aschehoug brings a diverse background to her research and writing. She builds and manages websites, writes press releases, develops long-term management plans for natural resource agencies at the state and federal level, provides graphic design services, and facilitates contentious public policy debates around the country. She even co-manages her family timber business. Daisy has a bachelor’s degree in English from Davidson College and Master’s degree in Environmental Studies with a certificate in Natural Resource Conflict Resolution from the University of Montana. She’s two credits away from a post baccalaureate degree in Media Arts and insists on maintaining her “art school drop-out” status. Daisy volunteers as a mediator in her local district family and criminal courts and sews charity quilts for children in need.
After graduating with a Bachelor of Business Administration degree from the University of Georgia, Allison Stockdale Mullen served as an underwriter for both a large corporation and a mid-size private brokerage; held contacts with associates across the country; and holds a property and casualty insurance license. As part of her underwriting job, Allison wrote daily explanations of adequacies of risk and analyses of price. With a love of writing and a passion for learning, Allison launched her freelance writing career in 2011. Since then, she has collaborated with agronomists and extension specialists for her work with Southern States Cooperative and Tobacco Farm Quarterly Magazine. At Verdant Word, Allison uses her background in business communications and an ever increasing knowledge of finance and agriculture to specialize her writing in these fields.
Kate Desmond served as director of Public Relations for an all-girls high school in Cincinnati, Ohio, after completing her Bachelor’s Degree in Communications from the University of Dayton. Since then, she helped develop several independent businesses, including a golf fitness company, a family owned gift boutique, and even her own granola company, McCabe’s Granola, which she eventually sold. Kate currently lends her time and talent to Charlie’s Kids Foundation, where she serves as Board Member and head of the Public Relations and Marketing Committee to educate the public about safe sleep practices for infants. She uses storytelling to inspire, delight and inform her audiences. At Verdant Word, Kate brings this passion to every writing assignment.